Public Materials Toolkit
Welcome to the Protect Every Drop Public Materials Toolkit! The purpose of this page is to help the general public, as well as our local and regional partners, reduce stormwater pollution and protect water quality. The following materials are available for the public and stakeholders to download for free.
Some materials are customizable! You may add your logo and print them for your local use. Please see our branding guidelines for customization regulations.
The Protect Every Drop campaign can be used by both local and regional agencies and can be customized to fit the needs of your specific area. It’s important to maintain the creative integrity of the campaign and it must not be altered when adapting the creative. Some items can be customized, and any changes to campaign creatives other than the pre-approved customizations listed must be presented to the Caltrans contract manager for approval. Please see our branding guidelines for full details.
|Pre-roll video||Trash Your Trash video||Secure Your Load video|
Interested in teaching kids about watersheds, pollution, and what they can do to help? Protect Every Drop offers a fun and interactive way to do just that with the “Clean Water Activity Book.” It’s intended audience are children between the ages of 7-10 years old and is available for download in English and Spanish!
|Clean Water Activity Book||Libro de Actividades de Agua Pura|
Take the pledge to Protect Every Drop! Or take the pledge online!
|ENGLISH PLEDGE STICKER||SPANISH PLEDGE STICKER|
Infographics are a simple and effective way to educate your audience about stormwater pollution and prevention methods. They are also great for use on social media or other platforms. Below are infographics that show how stormwater travels into local waterways, how common pollutants are introduced, and actions you can take to prevent stormwater pollution.
|English Infographic||Spanish Infographic||Runoff Infographic|
|Car Wash Infographic||Metal Pollution Infographic||Illegal Dumping Infographic|
Our banner ad creatives include messages on proper waste disposal, pesticide use, vehicle maintenance, pet waste, and more. Below are samples of the creatives we have available. They are available in the following sizes:
Spread stormwater pollution prevention messages and awareness using mall signage! Some of the signs available include:
- General campaign message with Northern California imagery
- General campaign message with Southern California imagery
- Recycle Your Recyclables
- Trash Your Trash
- Don’t Leave Your Load Behind
- Check Your Vehicle For Fluids
Hosting an awareness or clean up event? Use these trash wraps during the event to reinforce the stormwater pollution prevention messages!
|Protect Every Drop||Properly Dispose of Your Trash||Pet Waste|
Download Posters (available in 11x17 and 8.5x11)
The following creative items can be used as signage during any outreach or community event. Or handed out with other promotional items during that event. They’re available in both English and Spanish, for both Northern and Southern California imagery.
15-second and 30-second radio spot ads are available for use on social media, presentations, paid media placements, or other ways!
They include the following campaign messages:
- 30-second General Campaign in English and Spanish
- 15-second General Campaign in English and Spanish
- 15-second Cigarette Butts
- 15-second Fix Your Leaks
- 15-second Inflate Your Tires
- 15-second Dispose of Your Pet waste
- 15-second Secure Your Load
- 15-second Trash Your Trash
Listen to the General Campaign English Radio spot :15
Listen to the General Campaign Spanish Radio Spot :15
Listen to the General Campaign English Radio Spot :30
Listen to the General Campaign Spanish Radio Spot :30
Listen to the Cigarette Butts radio ad.
Listen to the Fix Your Leaks radio ad.
Listen to the Inflate Your Tires radio ad.
Listen to the Dispose of Your Pet Waste radio ad.
Listen to the Secure Your Load radio ad.
Listen to the Trash Your Trash radio ad.
Add our logos to your website and link to Protect Every Drop! Add our logo to your newsletter, collateral or whereever.
|Stacked||High Resolution||Low Resolution|
A great handout for any event, these 3.5 x 8 inch tip cards are short and easy to read! Available in the following languages:
These are also available for download!
Download the English Tip Flyer
Download the Spanish Tip Flyer
Download the Chinese Tip Flyer
Download the Hmong Tip Flyer
Download the Russian Tip Flyer
Download the Vietnamese Tip Flyer
Download the Punjabi Tip Flyer